Approximately how many companies does your pr company work for?
At the present time, we represent nine companies.
What kind of companies are these generally?
We do a lot of work with second stage companies, those that have surpassed the first five critical years of being in business and are growing with customers and have capital to use for such things as marketing and PR.
We have done a lot of work in the staffing, financial services and tech industries.
Specifically what do you do for these companies?
Our specialty is national media relations. We dig in to identify the story the company has to tell and we seek to tell it in the national media. As a company grows, so does their narrative, or story, grow and change as well. So there are continual, ongoing opportunities.
Where do you work?
Our headquarters are in Jacksonville, Florida, but we have offices in Atlanta, Orlando and Tampa.
How long have you personally been working with public relations?
I first began working in PR in November 2001 in a straight PR position. However, in previous jobs, I have done media relations and written news releases that garnered successful media coverage. Those events date back as far back as 1993.
Do you enjoy this work?
I enjoy this work because I love finding the right angle from which to tell a company's story. When we successfully do that, we enact positive change and help our clients grow in stature and that leads to growth in profits.
What is the biggest challenge of working in public relations?
The biggest challenge in PR can be media relations because journalists are often trained in J School that we are the evil enemy. If journalists understood that what we do involves a lot of planning and keen business savvy, the industry would be more respected. I think the sins of the past weigh heavy on the future. In other words, if a journalist has ever been fibbed to by a PR consultant, it can damage future relations for the next PR consultant and so on.
At the present time, we represent nine companies.
What kind of companies are these generally?
We do a lot of work with second stage companies, those that have surpassed the first five critical years of being in business and are growing with customers and have capital to use for such things as marketing and PR.
We have done a lot of work in the staffing, financial services and tech industries.
Specifically what do you do for these companies?
Our specialty is national media relations. We dig in to identify the story the company has to tell and we seek to tell it in the national media. As a company grows, so does their narrative, or story, grow and change as well. So there are continual, ongoing opportunities.
Where do you work?
Our headquarters are in Jacksonville, Florida, but we have offices in Atlanta, Orlando and Tampa.
How long have you personally been working with public relations?
I first began working in PR in November 2001 in a straight PR position. However, in previous jobs, I have done media relations and written news releases that garnered successful media coverage. Those events date back as far back as 1993.
Do you enjoy this work?
I enjoy this work because I love finding the right angle from which to tell a company's story. When we successfully do that, we enact positive change and help our clients grow in stature and that leads to growth in profits.
What is the biggest challenge of working in public relations?
The biggest challenge in PR can be media relations because journalists are often trained in J School that we are the evil enemy. If journalists understood that what we do involves a lot of planning and keen business savvy, the industry would be more respected. I think the sins of the past weigh heavy on the future. In other words, if a journalist has ever been fibbed to by a PR consultant, it can damage future relations for the next PR consultant and so on.
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