Revised

Random person # 1: Don't forget the sample sale at Tara Lynn Bridal on Saturday May 28th.

Random person # 2: There are going to be discounts on the unique eco-friendly items at Tara Lynn Bridal.

Random person # 1: That's right! Tara Lynn has made samples for photoshoots, fashion shows, and fittings and they are going to be on sale on May 28th from 9 AM to 5 PM.There will be wedding and prom dresses, jackets and more.

MUSIC: Little bit of jazz

Announcer: Don't miss the sample sale at Tara Lynn Bridal on May 28th from 9 AM to 5 PM where unique fashion items will be sold at a discounted price. Find out more about Tara Lynn Bridal at taralynnbridal.com.

MUSIC: Jazzy (fade out at: 29)

2nd radio ad script

Random person # 1: We can't forget to miss the sample sale at Tara Lynn Bridal on Saturday May 28th.

Random person # 2: Are you saying that there are going to be discounts on the unique eco-friendly items at Tara Lynn Bridal?

Random person # 1: That's right! All items that Tara Lynn has made as samples
for photoshoots, fashion shows, and fittings are going to be on sale
on May 28th from 9 AM to 5 PM, Tara Lynn Bridal
will have a huge sale on her merchandise!
There will be wedding and prom dresses, jackets and more.

MUSIC: Little bit of jazzy

Tara Lynn: Don't miss our sample sale here at Tara Lynn Bridal
on May 28th from 9 AM to 5 PM where my unique fashion
items will be being sold at a discounted price!
Find out more about Tara Lynn Bridal at taralynnbridal.com

MUSIC: Jazzy (fade out at: 29)

Radio Ad Edited by Tara Lynn

Prom is months away, but you need to plan now because you don't want just
any dress, you are unique, and you deserve the dress of your dreams. Talk to
Tara Lynn Bridal now and you can have a dress custom-made to make your prom
day memorable. At Tara Lynn Bridal choose from several styles, select from
designer fabrics or call 467-9036 for alterations. Call 467-9036 or visit
taralynnbridal.com now to find out more. Be enchanting. Be stunning. Be
radiant. Be you!

Revised radio ad

Prom is months away, but you need to plan now because you don't want just any dress, you are unique, and you deserve the dress of your dreams. Talk to Tara Lynnn Bridal now and you can have an eco-friendly dress custom-made to make this day perfect and memorable. Tara Lynn bridal will use only organic materials to create your dress. Visit taralynnbridal.com now to find out more. Be enchanting. Be stunning. Be radiant. Be you!

Newspaper Ad

The visual for this advertisement is an image that Tara Lynn Bridal has been using for promotional material in 2011. The logo for Tara Lynn Bridal is the script text that is used at the top of the page. The subhead is at the top of the page which describes that the product is a wedding dress and it fulfills the need for a bride to be themselves on their wedding day. The call to action asking readers to visit the website is the largest font which makes it also able to serve as the headline. It stands out among the other text even though it is towards the bottom of the advertisement. On the other hand, the headline is at the top of the advertisement and that is where they eye starts when moving across the page. The body copy for the advertisement is Andalyne’s quote. The mandatory text was not relevant in this case so the fine print states that Tara Lynn Bridal donates 5% of profits to Umbrella. The zinger text uses repetition to catch the attention of the reader with the words, “Be Unique. Be Radiant. Be you”. The zinger also serves as a headline. There is no swing line used in this advertisement because the quote for the body text stands on its own.

Radio AD

Be enchanting. Be stunning. Be radiant. Be you! Come to Tara Lynn Bridal for quality and eco-friendly custom clothing that fits your body as well as your personality.The services provided by Tara Lynn Bridal include custom made wedding dresses, prom dresses, tailoring, and more. Find out more at taralynnbridal.com. Make sure to custom order your prom or bridal dress from Tara Lynn Bridal 3-6 months ahead of time!

Old and New

Old Old Spice

The first radio ad that I chose is for Old Spice. The older ad is about thirty seconds long, and a man with a very deep manly voice is reading it. He is appealing to wives to buy their husbands Old Spice for father’s day, saying that whatever kind of man he is, outdoor or indoor, he must be an Old Spice man. The target audience of this seemed to be to the woman wanting her man to smell good. The unique benefit seemed to be the versatility; every man could wear Old Spice. At the end of the ad there is a little jingle about Old Spice which is probably the most creative part of the ad, and the most appealing. The strategy here was to advertise to married women with children around father’s day.

New Old Spice:

While I couldn’t find an actually radio ad for Old Spice that was recent, I did find a video that would be able to be used on the radio and have the same effect. This video has a man who says he doesn’t really fight octopi, drive a boat, or have money flowing out of his pockets, but when he’s wearing Old Spice, women don’t know the difference. This ad is far more sexual than that older one because of the difference in time. It targets men who want to attract women, which is a pretty large target. The “unique benefit” would be getting women to fall all over you on false pretenses, and that is also the creativity of the ad (though I think it was Axe who actually started this idea, and it was therefore their idea). The advertising strategy is to make people laugh about something that is fairly ludicrous while subconsciously making them desire it.

Old Reeses:

I like the classic look of the old Reeses ad. Compared to the modern one, it is simple and subdued. It is already focusing on the fact that it is an established brand name, by writing “the original for over a quarter of a century”. The target audience is anyone who loves chocolate 9it’s made in chocolate town, how can it not be good?). The unique benefit would probably be the fact that they know what they are doing because they have been around for so long, and pointing this out would also be their advertising strategy. You also see the name Reeses 11 times in this ad making it impossible to miss. I’m not entirely sure what the creative aspect of it would be because it’s pretty straight forward and laid out simply.

New Reeses:

The target audience for this ad, with its bright colors and simple design, seems to be a different one than of the old ad. This ad says “every day is your birthday with Reeses”. I feel like this addresses our more self-centered society making it all about the reader. This audience would be anybody who loves Reeses and anybody who wants to feel special every day. The unique benefit is the deliciousness of Reeses that has been around for so long, and that no other candy is quite as good as. This ad is far more creative than the earlier one because it has a unique message that makes the viewer interested and makes them feel that it affects them personally. This is also a strategy that they use – making YOU feel important.

Old Hanes:

I love this ad. “You read about the women who are an unforgettable, disarming, and a not-so-quiet sensation.” Then they say you can become one with run-free nylons. The pile of books that this seemingly naked girl holds refers to the women you may read about but is also showing that she probably is one of those women. This is very creative and unique. The “unique benefit” for this product is that for just a few pennies more, you can get nylons that won’t run. The target audience was probably professional women who wanted to look and feel professional, and they appealed to this audience by addressing the bold and smart women who was probably career-oriented.

New Hanes: This ad takes the modest amount of sexual pull that was in the old one and amplifies it. Instead of the girl being mostly covered with the implications that she’s not wearing anything, this girl is uncovered with just underwear. This does not seem to appeal to the woman who wants to be thought of as smart and independent as the old one does, but rather appeals to the women who are trying to be sexy; it appeals to the women who is trying to please someone else rather than just her. This shows a culture change from then, when feminism was more thought about, to now. I do not find this ad to be creative; they are just trying to sell their product by selling sex. Another advertising strategy that they are using is a famous person as a model. They do that in many of their other ads as well.

ADS - Good and Bad

For People’s United Bank: The top of this ad says “Serving Vermonters” in big bold letters, in the Vermont Life magazine. Below, it has a picture of the guy at High Mowing Seeds, a farm in the northeast kingdom, with a bunch of pumpkins, corn, and other crops. Underneath that, it says “Vermont is not just where we do business. It’s where over 1,ooo of our employees call homes.” This is a really good example of them catering to their target audience. They didn’t just put a generic ad in, they put one in that was specific to the readers of that magazine.

For the Breast Center Awareness Campaign: This as had three naked women from their waists to their bright pink lips, wearing bright pink bracelets in the shape of the breast cancer symbols. The interweaving of their skin instantly draws you in, and then the pink ties together the message of the ad. This was in The Oprah Magazine, so it also hit it’s target audience- - women.

For Downy: An orange with curly red hair and sunglasses is in the middle of this ad. How could it now be awesome? “Citrus & Ginger. Mash them together and what do you get?” This is for their citrus ginger laundry soap, but it’s unique and fun.

BAD ADS:

For McWayne Jewelers: This is a really boring ad. It just says the name of the business, when it was started, where it is located, blah, blah, blah…

For Meadow Leasing: This is a small ad that starts with the business name with the location underneath it. Then it has three boxes next to each other featuring some ground-level containers, office trailers, and storage trailers. Maybe storage is just boring, but I would never stop and read this ad if I wasn’t out to find a bad ad.

For Special K Chocolate Caramel Protein Meal Bars: This ad is a sketch that is supposed to look like a special board at a restaurant. It looks like a chalk board and says lunch specials on it and then says Special K Protein Shakes, and Special K Protein Bars. It then has pictures of the two sketched on so they look kind of chalky. I feel as if it looks like it is directed at children, yet it is a product that is for adults. I also just don’t like soft feel of the ad. I think it would be more appealing if the design was sharper.

Eric Cravey

AXIA is a PR firm that employs 18 associates who work in eights states. They represent people such as Miller Lite and Verizon. I talked to one associate, Eric Cravey and this is what he said:

Approximately how many companies does your pr company work for?
At the present time, we represent nine companies.

What kind of companies are these generally?
We do a lot of work with second stage companies, those that have surpassed the first five critical years of being in business and are growing with customers and have capital to use for such things as marketing and PR.
We have done a lot of work in the staffing, financial services and tech industries.

Specifically what do you do for these companies?
Our specialty is national media relations. We dig in to identify the story the company has to tell and we seek to tell it in the national media. As a company grows, so does their narrative, or story, grow and change as well. So there are continual, ongoing opportunities.

Where do you work?
Our headquarters are in Jacksonville, Florida, but we have offices in Atlanta, Orlando and Tampa.

How long have you personally been working with public relations?
I first began working in PR in November 2001 in a straight PR position. However, in previous jobs, I have done media relations and written news releases that garnered successful media coverage. Those events date back as far back as 1993.

Do you enjoy this work?
I enjoy this work because I love finding the right angle from which to tell a company's story. When we successfully do that, we enact positive change and help our clients grow in stature and that leads to growth in profits.

What is the biggest challenge of working in public relations?
The biggest challenge in PR can be media relations because journalists are often trained in J School that we are the evil enemy. If journalists understood that what we do involves a lot of planning and keen business savvy, the industry would be more respected. I think the sins of the past weigh heavy on the future. In other words, if a journalist has ever been fibbed to by a PR consultant, it can damage future relations for the next PR consultant and so on.

Final Feature

News Release
FOR IMMEDIATE RELEASE
Oct. 11, 2011

Nature Loving Bride Finds Eco-Friendly Wedding Gown Designer

With wooly bear caterpillars and snow fleas stitched into her wedding gown, it was as unique as she is.

Andalyne Stapely-Tofflemire, a nature enthusiast was seeking a wedding that was in tune with the outdoors. A search on the internet brought her to the eco-fashion design studio of Tara 

Lynn Bridal in Sutton Vermont.

“It means so much to me that it’s not just a dress I picked off the rack, but it has lots of meaning,” said Stapely-Tofflemire. She requested a gown with images such as a sunflower, monarch butterfly, woolly bear caterpillar, and a loon to be depicted on her wedding gown

Stapely-Tofflemire is from Ontario Canada, so she worried at first that the distance may be too far for her to work with Tara Lynn Bridal, but it didn’t end up being a problem. An eye opening experience for Stapely-Tofflemire was when she visited the studio. She was impressed by the work she saw so much that she asked to have a shirt made for her husband to wear at the wedding as well.

The princess bodice style dress was made with eco-friendly muslin fabric that is 55 percent hemp and 45 percent cotton. Stapely’s inspiration for the dress was to represent creatures and insects from each of the four seasons.

On her wedding, on Sept. 24, “Friends exclaimed over how realistic the flowers and insects were, amazed at the amount of detail to the point of being able to accurately identify things,” said Stapely-Tofflemire. “It was cool to have three-dimensional artwork, like the fuzzy caterpillar which I fully encouraged my guests to touch and feel for themselves.”

Tara Lynn Scheidet hand designed and embroidered each of the appliqués that were to go on the dress, and she got feedback from Stapely-Tofflemire every step of the way.

Stapely-Tofflemire said, “Everyone had heard of and was so excited to see my dress, that even those who could not make it to the wedding put in orders for photos as soon as they could see them."
                                                                                  ###
FOR MORE INFORMATION, CONTACT
Tara Lynn Scheidet
Owner, Designer
802-745-8042
info@taralynnstudio.com

test sample audio

Perfect Dress Makes for Perfect Wedding

Feature Release

Oct. 4, 2011
FOR MORE INFORMATION, CONTACT:

Tara Lynn Scheidet

Owner, Designer

802.745.8042

info@taralynnstudio.com

With wooly bear caterpillars and snow fleas stitched into her wedding gown, it was as unique as she is.

“I've began to gather some pictures of the plants & critters I'd like on my dress,” said soon-to-be bride Andalyn Stapely, at the beginning of the process of the creation of her wedding dress.

The dress that she chose to wear on her big day uniquely represented the four seasons, with plants and animal from each of them. These animals were not just as broad as butterfly or caterpillar, but each was a specific species that meant something to Stapely.

She chose this dress to make her big day memorable – the day that every woman wants to be perfect.

“It's become one of the main spectacles of the event I think,” said Stapely a few days before her wedding. ”And those that aren't coming to the wedding have put in orders for photos because they all so desperately want to see it and Richard's shirt.”

The dress for Andalyn Stapely and the shirt for Richard Stapely were eco-friendly and hand-made and created by Tara Lynn Scheidet at Tara Lynn Bridal in Sutton, Vt., just for this couple and their wedding.

“It means so much to me that it's not just a dress I picked off the rack, but it has lots of meaning,” said Andalyn Stapely.

Stapely is from Ontario, Canada and found the maker of her dress online when searching for eco-friendly wedding dresses. She e-mailed her about a dress for her wedding immediately.

The process of the creation for her dress was a very in-depth one with many calls between the bride and Scheidet. They discussed which animals should go next to which plants and which seasons would contain which pictures.

Inspiration for Stapely’s dress came from the things that she loves and works with, and those are all parts of nature. This is why having an organically made dress as well as one that portrayed who she was and what she loved was so important to her.

A few days before the wedding Andalyn Stapely said, “The last-minute prep is going fine... I'm feeling calm and collected, except for being just plain excited! It's going to be such a fun day. Richard and I wrote our vows while up in Algonquin. We went for a little walk together, found a nice quiet place overlooking a pond, and sat in silence for a bit while we thought up our own vows.”

This is a beginning that promises to lead to a happily ever after.

###

PR Disaster

Polar Bear Killed
First they're killing people, now they're killing polar bears.

BP caused the largest oil spill in U.S. history, while killing 11 people, now they've killed a polar bear which is an endangered species. BP has not been having a good year.

This female bear was killed on Aug. 3 by a guard working for BP's security. The bear died of its wounds 11 days after it was shot. The guard tried shooting the bear with a gun that would startle the animal and scare it off without hurting it, but when this didn't work he instead shot it with a real gun which caused the wound that the bear eventually died of.

The spokesperson for BP's response to this was, "This is not the outcome intended and we feel very badly that this incident had occurred.

The company states that they are changing their policies so this won't happen again.

However, how can they do this? From a PR point they did everything they could do after the fact. The apologized, said it was an accident, and promised it wouldn't happen again. The only wat to avoid it from happening in the first place was to ban the use of lethal weapons among the guards for BP. However, that would bring up the problem of the safety of the guards. Would they be in danger from the polar bears, rather than the other way around. If this polar bear would not have been killed, would the guard have? It is hard to say how this situation could have been handled better, but it does seem that BP has done everything in it's power to control the situation, unless they could tell us how they are ensuring that it won't happen again. Another way to avoid this problem is to stop drilling for oil where endangered species are living and rather to respect the environment.

Speech

Don’t Buy From the Bookstore

Everyone here has dealt with the pain of buying books at the beginning of the semester for classes. Follett, the LSC bookstore is convenient and easy, but the price of their books is not worth this convenience. You can save a significant amount of money for just a little bit of extra work when it comes to buying your books. For example, every one of you in this class has, or should have, bought the Strategic Writing book that Professor Williams required. If you went straight to the bookstore, you paid either 87 dollars for the new book, or 65 dollars for a used book. If you had instead gone to amazon.com you could have purchased the book new for 72 dollars or used for 49 dollars. This is roughly a fifteen dollar savings in each case. You also could have gone to books.com and purchased a new book from Barnes and Nobles for 76 dollars or a used book for 42 dollars. In this case, you would spend 10 dollars less for the new book, and 23 dollars less for the used book than you would have spent at the bookstore.

It is nearly as easy to order books on a different website as from the bookstore. Many students place their orders online to the bookstore for pick-up in store. To buy the books from Amazon or Barnes and Nobles, all students need to do is go to the bookstore website and find what professors have required for texts for each class. Then, go to a website that sells new and used books, such as amazon.com or books.com and search the title of the books that are listed on the bookstore website. You can compare the prices that are found on these alternate websites, to the prices that you see on the bookstore website, and make sure you are getting the best deal. The order will be shipped to your house, and you can feel better because you were smart and didn’t let Follett rip you off.

Another benefit to buying books from an alternate source is that you can also sell your books back through them. If you don’t want to keep your books after the semester is over, this is good option to have. While the bookstore does sometimes take books back at the end of the semester, it gives low rates for sell-backs. On Amazon you can often get nearly all the money you spent back. All you need to do is create a seller account and post the book for the price you think you can get. Once you get a buyer you just send the book to the address that is given, and Amazon will deposit money into your bank account. By looking for alternate sources to buy textbooks, all students can save money and we can stop supporting a business that doesn’t always seem to support us.