ADS - Good and Bad

For People’s United Bank: The top of this ad says “Serving Vermonters” in big bold letters, in the Vermont Life magazine. Below, it has a picture of the guy at High Mowing Seeds, a farm in the northeast kingdom, with a bunch of pumpkins, corn, and other crops. Underneath that, it says “Vermont is not just where we do business. It’s where over 1,ooo of our employees call homes.” This is a really good example of them catering to their target audience. They didn’t just put a generic ad in, they put one in that was specific to the readers of that magazine.

For the Breast Center Awareness Campaign: This as had three naked women from their waists to their bright pink lips, wearing bright pink bracelets in the shape of the breast cancer symbols. The interweaving of their skin instantly draws you in, and then the pink ties together the message of the ad. This was in The Oprah Magazine, so it also hit it’s target audience- - women.

For Downy: An orange with curly red hair and sunglasses is in the middle of this ad. How could it now be awesome? “Citrus & Ginger. Mash them together and what do you get?” This is for their citrus ginger laundry soap, but it’s unique and fun.

BAD ADS:

For McWayne Jewelers: This is a really boring ad. It just says the name of the business, when it was started, where it is located, blah, blah, blah…

For Meadow Leasing: This is a small ad that starts with the business name with the location underneath it. Then it has three boxes next to each other featuring some ground-level containers, office trailers, and storage trailers. Maybe storage is just boring, but I would never stop and read this ad if I wasn’t out to find a bad ad.

For Special K Chocolate Caramel Protein Meal Bars: This ad is a sketch that is supposed to look like a special board at a restaurant. It looks like a chalk board and says lunch specials on it and then says Special K Protein Shakes, and Special K Protein Bars. It then has pictures of the two sketched on so they look kind of chalky. I feel as if it looks like it is directed at children, yet it is a product that is for adults. I also just don’t like soft feel of the ad. I think it would be more appealing if the design was sharper.