Newspaper Ad

The visual for this advertisement is an image that Tara Lynn Bridal has been using for promotional material in 2011. The logo for Tara Lynn Bridal is the script text that is used at the top of the page. The subhead is at the top of the page which describes that the product is a wedding dress and it fulfills the need for a bride to be themselves on their wedding day. The call to action asking readers to visit the website is the largest font which makes it also able to serve as the headline. It stands out among the other text even though it is towards the bottom of the advertisement. On the other hand, the headline is at the top of the advertisement and that is where they eye starts when moving across the page. The body copy for the advertisement is Andalyne’s quote. The mandatory text was not relevant in this case so the fine print states that Tara Lynn Bridal donates 5% of profits to Umbrella. The zinger text uses repetition to catch the attention of the reader with the words, “Be Unique. Be Radiant. Be you”. The zinger also serves as a headline. There is no swing line used in this advertisement because the quote for the body text stands on its own.